Kelley Blue Book

With humble beginnings in 1918 as a Los Angeles based car dealership lot, Kelley Kar Company soon became the largest dealership in the world. The dealership was founded by Les Kelley, an Arkansas-born businessman who started the dealership with three used Model T Fords and one employee, his 13-year-old brother Buster. Over the past 90 years Kelley Kar Company evolved into today’s version of the company Kelley Blue Book. The Blue Book has provided specific information about the value of vehicles, including wholesale and retail value, and the value of mileage and options for most production vehicles since 1926. Today Kelley Blue Book values are still used by dealerships nationwide and their website is one of the most visited automotive websites on the internet today.

You don’t need a separate Kelley Blue Book account to run your business. DealerCenter is an authorized reseller of Kelley services making it easy to run your dealership with one product.